Banana Republic is a US upscale clothing and accessories retailer owned by The Gap. It was founded in 1978 by Mel and Patricia Ziegler, who originally called the company "Banana Republic Travel & Safari Clothing Company". In 1983, Gap purchased the company, changed the name to "Banana Republic," and rebranded the stores to achieve a more upscale image. In the 2020s, VP of design Nicole Wiesmann has re-envisioned the brand with ad editorial campaigns that evoke luxury brands like Loro Piana with higher-end garments that have been compared favorably with Ralph Lauren, The Row, and Burberry.