Product type | Beverages |
---|---|
Owner | Hector Beverages |
Produced by | Hector Beverages |
Country | India |
Introduced | August 2013 |
Markets | India |
Tagline | Drinks and Memories |
Website |
Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India.[1][2]
Paper Boat was launched by Hector Beverages in August 2014.[3] The product consists of a range of traditional, Indian drinks such as Aam Panna, Jaljeera and Aam Ras. The drinks were initially offered in single serving, flexible pouches; the company has since then expanded to one liter Tetra Pak cartons as well.[3][4]
The company aims to preserve traditional recipes while using innovation to make the Indian drinks accessible to an urban market.[5] Paper Boat does not use artificial coloring or preservatives in its products.[6][7]
The company is funded by N.R. Narayana Murthy-led Catamaran Ventures, Footprint Ventures and Sequoia Capital, among other investors.[8]
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