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Paper Boat

Paper Boat
Product typeBeverages
OwnerHector Beverages
Produced byHector Beverages
CountryIndia
IntroducedAugust 2013 (August 2013)
MarketsIndia
TaglineDrinks and Memories
Website

Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India.[1][2]

Paper Boat was launched by Hector Beverages in August 2014.[3] The product consists of a range of traditional, Indian drinks such as Aam Panna, Jaljeera and Aam Ras. The drinks were initially offered in single serving, flexible pouches; the company has since then expanded to one liter Tetra Pak cartons as well.[3][4]

The company aims to preserve traditional recipes while using innovation to make the Indian drinks accessible to an urban market.[5] Paper Boat does not use artificial coloring or preservatives in its products.[6][7]

The company is funded by N.R. Narayana Murthy-led Catamaran Ventures, Footprint Ventures and Sequoia Capital, among other investors.[8]

  1. ^ Cite error: The named reference Mitra 2015 was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference Official1 was invoked but never defined (see the help page).
  3. ^ a b Cite error: The named reference Kazmin 2015 was invoked but never defined (see the help page).
  4. ^ www.ETRetail.com. "After the 500ml Tetra Pak cartons, Paper Boat now extends to shareable 1 ltr family pack - ET Retail". ETRetail.com. Retrieved 2018-05-25.
  5. ^ Venkatesh, Shruti. "Ethnic drinks: How Paper Boat plans to keep its lead | Forbes India". Forbes India. Retrieved 2018-05-25.
  6. ^ Cite error: The named reference TEC 2014 was invoked but never defined (see the help page).
  7. ^ "Paper Boat - The story of the master Storyteller". A Word To The World. 2020-06-08. Retrieved 2020-06-22.
  8. ^ Tandon, Suneera (13 March 2015). "Paper Boat maker Hector Beverages opens second plant in Mysore". Live Mint.