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MOM Brands

MOM Brands
Company typeSubsidiary
IndustryCereal
Founded1919 (1919)
FounderJohn S. Campbell
Defunct2015 (2015)
FatePurchased by Post Holdings
Headquarters,
USA[1]
Key people
Chris Neugent
Chairman & CEO[2]
John A. Gappa
CFO
Gene Pagel
CIO
Jesse Garcia
CSO
ProductsHot and cold cereals
RevenueUS$750 million[3]
Number of employees
1,400[4]
ParentPost Holdings
(2015–present)
WebsitePostConsumerBrands.com

MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million.[3] It operated four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa. The company had distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.

MOM Brands produced both hot and cold cereals. As of 2012, cold cereals manufactured by MOM Brands accounted for over 75% of its total sales. Most of its cold cereals are similar to cereal brands produced by its competitors, Kellogg's, Quaker Oats Company, and General Mills.[5] Even so, between 2001 and 2012, Malt-O-Meal more than tripled its market share during a very challenging time for the breakfast cereal category. It was the fastest growing cereal company in America.[6][7][8][9]

MOM Brands was bought by Post Holdings in 2015.[10] After the acquisition was finalized, Post Holdings moved its cereal headquarters office from New Jersey to the MOM Brands offices in Lakeville, Minnesota. The business was renamed Post Consumer Brands, and the MOM Brands CEO, Chris Neugent, and his senior leadership team was put in charge of the new combined enterprise.[11]

  1. ^ Cite error: The named reference mnmove was invoked but never defined (see the help page).
  2. ^ https://www.nytimes.com/2011/10/09/jobs/09boss.html
  3. ^ a b "Bagged cereal is booming at Malt-O-Meal". Star Tribune.
  4. ^ Hoovers, Inc. Malt-O-Meal Fact Sheet (Retrieved 20 November 2009)
  5. ^ Cite error: The named reference mom-rebrand was invoked but never defined (see the help page).
  6. ^ https://www.businesswire.com/news/home/20160203005104/en/Chris-Neugent-Post-Consumer-Brands-President-CEO-Appointed-to-Welch’s-Board-of-Directors
  7. ^ Gutman, Brandon. "Cereal Manufacturer, Malt-O-Meal, Goes Out of the Box to Avoid Getting Stale". Forbes. Retrieved 2024-02-19.
  8. ^ Tribune, Mike Hughlett Star. "Bagged cereal is booming at Malt-O-Meal". Star Tribune. Retrieved 2024-02-19.
  9. ^ https://www.latimes.com/business/la-xpm-2012-jun-24-la-fi-cereal-20120625-story.html
  10. ^ "Post Holdings completes acquisition of MOM Brands". GlobeNewswire. May 4, 2015. Archived from the original on 2017-02-11. Retrieved February 8, 2017.
  11. ^ Tribune, Evan Ramstad Star. "Post to move cereal headquarters to Lakeville after Malt-O-Meal deal". Star Tribune. Retrieved 2024-02-19.