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Excedrin (brand)

A bottle of Excedrin with some of the caplets

Excedrin is an over-the-counter headache pain reliever, typically in the form of tablets or caplets. It contains paracetamol (acetaminophen), aspirin, and caffeine. It was manufactured by Bristol-Myers Squibb until it was purchased by Novartis in July 2005 along with other products from BMS's over-the-counter business. As of March 2015, GSK holds majority ownership of Excedrin through a joint venture transaction with Novartis.[1] On 18 July 2022, GSK spun off its consumer healthcare business (including Excedrin) to Haleon.

The brand became known for advertisements where it cured especially unpleasant and excruciating headaches (called "Excedrin headaches" in the ads of 1970s,[2] and later called "Excedrin tension headaches"). In 2007, the brand branched out into marketing for other types of pains with the introduction of Excedrin Back & Body, without caffeine.

Excedrin is mentioned in Stephen King's 1977 novel The Shining, as a headache remedy for Jack Torrance.[3]

  1. ^ "GSK/Novartis Transaction". Archived from the original on 2016-12-18. Retrieved 2016-12-15.
  2. ^ Excedrin Headache Commercial (1976), retrieved 2022-09-19
  3. ^ King, S.(1977) The Shining. 2007 edn. London: Hodder and Stoughton