White Rabbit Creamy Candy (Chinese: 大白兔奶糖; pinyin: Dàbáitù Nǎitáng) is a brand of milk candy manufactured by Shanghai Guan Sheng Yuan Food, Ltd. (Chinese: 上海冠生园食品有限公司; pinyin: Shànghǎi Guānshēngyuán Shípǐn Yǒuxiàn Gōngsī), in China. It is an iconic cultural brand and has been in production since 1943. White Rabbit candy is part of the childhood memories of many mainlanders and Hong Kongers, and has been featured in many classic Chinese movies and TV series.