General Mills

General Mills
Formerly
  • Minneapolis Milling Company (1856–1877)
  • Washburn-Crosby Company (1877–1928)
Company typePublic
IndustryFood processing
Founded1856 (1856) (as Minneapolis Milling Company)
1877 (1877) (as Washburn-Crosby Company)
1928 (1928) (as General Mills) Minneapolis, Minnesota, U.S.
Founders
Headquarters,
U.S.
Area served
Worldwide
Key people
Jeffrey Harmening (chairman and CEO)
ProductsBaking mixes, breakfast cereals, yogurt, refrigerated dough, soup, pizza, snack foods, ice cream, soy products, vegetables, flour, other food products,[1]
RevenueIncrease US$17.63 billion (2020)[2]
Increase US$2.60 billion (2020)[2]
Increase US$2.18 billion (2020)[2]
Total assetsIncrease US$31.37 billion (2020)[2]
Total equityIncrease US$8.89 billion (2020)[2]
Number of employees
~34,000 (2023)[2]
SubsidiariesCereal Partners Worldwide (50%)
Websitewww.generalmills.com

General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.[3]

It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

  1. ^ "Our Brands".
  2. ^ a b c d e f "General Mills, Inc. 2020 Annual Report (Form 10-K)" (PDF). sec.gov. U.S. Securities and Exchange Commission. June 2020. Archived from the original (PDF) on June 3, 2021. Retrieved February 15, 2021.
  3. ^ "Our brands - General Mills". www.generalmills.com. Retrieved July 5, 2022.